#ComPro2017

Photo Credit: Peter van der Steege

In my current block at the Hanze, I have to present my research on the field of marketing communications. My research results are to be presented at the ComPro held by the Hanze University of Applied Sciences. The ComPro event is an event organized by the first-year International Communication students to gain meaningful insight on prospective job opportunities in the field of communications. The information gathered from the research will be presented in a booth for the first-year international communications to see, and to gain knowledge on the field of Marketing Communications.

In a previous blog post of mine, I mentioned an interview I did with a company called Brandreclame. The results of my interview with the account director of the company will be displayed at my booth. This is only the second time I’ve ever held a booth for people to come up and look at for knowledge.

Because the company we interviewed uses pink as a focal point in their advertising, we decided we are going to wear pink shirts for the ComPro event. We also decided to set candy out on the desk and to make a game where participants can earn the candy by answering questions about the marketing field correctly. I’m not too sure about what sort of game I should make that will get the participants engaging. My group and I made posters using the colors pink as well that we are going to hang up on the panels of our booth. These posters contain information on the field of advertising.

Preparing for this event is stressful because I have to be able to bring in an audience, and then to entertain the audience. It is also stressful because my group sometimes does not agree on the same ideas, which makes setting up confusing. The Compro event is next week and I’m hoping that our booth is visually appealing and interesting to look out. My final grade depends on how well my group and I do at the ComPro, so wish me luck!